About ToyTown
By Families, for Families.
ToyTown was founded by three local families with a shared passion for providing the very best toys and hobbies to the children and families of Idaho. With many children and grandchildren of their own, they wanted to create a store that offers a carefully curated selection for everyone, from babies to teens and beyond.
At ToyTown, we believe that children and families are the heart of every community. Our mission is to inspire play, creativity, and togetherness by offering high-quality, screen-free educational toys, games, science kits, hobbies, and much more. Whether you're looking for something fun and educational or just the perfect toy, we’re here to help families connect and create lasting memories through play.
Opened Our Doors in 2011
ToyTown opened in 2011 and has grown into the largest Toy store in Southern Idaho.
We opened the 2nd location in Meridian Idaho in 2013. Both stores offer the widest variety of specialty toys and games and science and educational and preschool. The most imaginative and wide selection of toys, games, science, puzzles.
In our community, every year, we host 3 to 4 different groups who raise toys for the needy. We have helped Kellys and Valley House for the last 2 years. We work with CSI to help raise toys when they need them. We also give a lot of donations to kids who come in looking for donations for things they are passionate about. We have local business inventors who donate their games to us and then we turn around and donate them as soon as someone has a need for them.
Our goal is to build a relationship with every family in the Magic Valley. We want to be the first person people think of when they think of somewhere amazing to shop.
Who We Are
At ToyTown, our mission is to consistently surprise and delight our customers with exceptional service and expert product knowledge. When asked what they love most about our store, customers often say, "We love the variety!" Whether it’s finding the perfect gift or exploring new hobbies, our team is always ready with helpful advice to ensure every visit leaves you happy.
We believe that our customers are the heart of our business, and our goal is to foster hands-on fun, education, creativity, and discovery for all ages. From toys, games, and art projects to science kits and puzzles, we offer something for everyone—including adults! In fact, we take pride in having the best jigsaw puzzle selection in Idaho, with puzzles flying off the shelves every day.
At ToyTown, we strive to create an exciting shopping experience every time you visit, helping families and individuals discover new ways to play, learn, and enjoy quality time together.
About Toy Town
Our Difference
Our Experiences
Our Experiences
What sets ToyTown apart from other toy and hobby stores in Southern Idaho is our unique product selection, constantly changing inventory, and the personal touch of supporting a local business. Unlike big box stores, we offer a level of customer service that goes beyond a simple greeting—we actively engage with our customers, listen to the
What sets ToyTown apart from other toy and hobby stores in Southern Idaho is our unique product selection, constantly changing inventory, and the personal touch of supporting a local business. Unlike big box stores, we offer a level of customer service that goes beyond a simple greeting—we actively engage with our customers, listen to their needs, and help them find the perfect items without any pressure. At ToyTown, you're not just shopping; you're supporting local families and receiving personalized care from a team that truly values your experience.
Our Experiences
Our Experiences
Our Experiences
At ToyTown, we strive to create an exciting, hands-on shopping experience that sparks joy and playfulness. While we aim to keep the atmosphere welcoming and relaxed, our goal is for customers to feel that we genuinely care about them and the products we offer. We provide personalized recommendations, giving you 3 to 5 thoughtful choices t
At ToyTown, we strive to create an exciting, hands-on shopping experience that sparks joy and playfulness. While we aim to keep the atmosphere welcoming and relaxed, our goal is for customers to feel that we genuinely care about them and the products we offer. We provide personalized recommendations, giving you 3 to 5 thoughtful choices that meet your needs now, while also offering reasons to return and explore more in the future. We want every visit to be memorable and filled with discovery, leaving you excited to come back again!
Our Team
Our Experiences
Our Focus
The team at ToyTown is passionate about finding exciting, unique products to delight our customers. We stay up-to-date with sales training and product knowledge, guided by customer feedback and experience. We also love supporting local creators, like Twin Falls-based Pye Games, and small businesses looking to grow. Our staff is dedicated
The team at ToyTown is passionate about finding exciting, unique products to delight our customers. We stay up-to-date with sales training and product knowledge, guided by customer feedback and experience. We also love supporting local creators, like Twin Falls-based Pye Games, and small businesses looking to grow. Our staff is dedicated and truly cares about the company and customers, ensuring each visit is a great experience with personalized recommendations and service.
Our Focus
Our Experiences
Our Focus
At ToyTown, we cater to both children and adult hobbyists with a variety of products for every skill level and interest. For kids, we offer remote control cars starting at age one, while upstairs, adult hobbyists can find extreme gas-powered RC cars. Our store is thoughtfully organized with beginner art sets and kids' toys downstairs, al
At ToyTown, we cater to both children and adult hobbyists with a variety of products for every skill level and interest. For kids, we offer remote control cars starting at age one, while upstairs, adult hobbyists can find extreme gas-powered RC cars. Our store is thoughtfully organized with beginner art sets and kids' toys downstairs, alongside more advanced adult art projects. Upstairs, you'll discover a wide range of hobbies like plastic and wood models, specialty paints, glue, and tools for building—perfect for hobby enthusiasts of all ages.